Course Description

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs

Learning Outcomes

After completing this course, the learner should be able to:

• Define the phases of artificial intelligence (AI) and its categories)
• Differentiate between supervised learning, unsupervised learning, and reinforcement learning
• Describe the current benefits and limitations of AI technologies used in the marketing field
• Identify marketing applications of machine learning, deep learning, and generative AI
• Explain how AI supports content marketing, search engine optimization, and persona development
• Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
• Explain the risks and challenges of utilizing AI marketing tools
• Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
• Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues

Notes

Estimated time to complete: 3 hours

This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.