Capital Campaigns

Course Description

A capital campaign raises money that a nonprofit organization uses for any physical asset, such as purchasing or renovating a building. It's a critical part of managing in the nonprofit sector. This introductory-level course covers the key terminology and practices surrounding running a successful capital campaign within a nonprofit organization. You will learn about the phases of conducting a capital campaign—evaluation, feasibility study, organization, solicitation, and post-campaign activities—as well as how to avoid common pitfalls in capital campaigns.

Learning Outcomes

After completing this course, the learner should be able to:

• Explain the five phases of a capital campaign
• Define what a feasibility study is and why one should be conducted prior to a capital campaign
• Discuss what role consultants can play in conducting a feasibility study
• Describe important factors for evaluating consultants
• Explain how tools like a gift range chart can help to organize campaign solicitations
• Describe the different types of leadership teams and committees that may be formed to support a capital campaign
• Discuss different techniques that can be used to troubleshoot a stalled capital campaign
• Understand what is required for a successful solicitation meeting