Conversion Rate Optimization

Course Description

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Learning Outcomes

After completing this course, the learner should be able to:

• Define conversion rate and the many factors that contribute to it
• Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
• Identify strategies for enhancing conversion rates
• Demonstrate successful application of the concepts learned to real-world scenarios