Introduction to Entrepreneurship

Course Description

Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.

Learning Outcomes

After completing this course, the learner should be able to:

• Describe the characteristics of a successful entrepreneur
• Outline the eight stages of the entrepreneurial process
• Explain the discovery stage
• Describe the evaluation of the market for a new venture
• Outline ways to structure the venture
• Discuss the strategic planning process for an entrepreneur
• Describe the operational and financial planning needed for a new venture
• Outline how an entrepreneur develops and employs a business plan
• Describe the options for funding the new venture
• Discuss issues in implementing the plans for a new venture
• Recognize the ethical issues faced by entrepreneurs